Sofi Award Winner 2020 | Aphrodite Artisan Goat Halloumi Best New Non-Bovine Cheese

Sofi 2020 Newproduct Facebook 2


‘Selected by Will Studd’ Wins Best New Product Award in the American Sofi™ Awards

Nearly 2,000 Products Competed for Top Specialty Food Association Award


Selected by Will Studd Cheese has won the new product award in the Best New Product for Non-Cow/ Mixed Milk Cheese Category part of the Specialty Food Association’s (SFA) 2020 sofi™ Awards, a top honor in the $158 billion specialty food industry.

Aphrodite Goat Halloumi was one of 148 winners selected by a panel of specialty food experts from nearly 2,000 entries across 39 product categories. Products are judged on taste, including flavor, appearance, texture and aroma, ingredient quality and innovation. All tastings are blind. This year, for the first time, Sofi judging was held at the prestigious Rutgers Food Innovation Center following strict safety guidelines.


Aphrodite Goat Halloumi Will Studd Selected

“We are honored that Aphrodite Goat Milk Halloumi has won the New Product Award,” says Will Studd, owner of Selected by Will Studd. “As entrepreneurs, we are always looking for ways to know that our product is loved. This is one of the ultimate stamps of approval and we’re very grateful.”

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“It’s a privilege to continue the sofi Award tradition of recognizing extraordinary products and the people behind them,” says SFA Interim President Bill Lynch. “Having great news to celebrate, like the sofi Awards, is revitalizing for all of us in this pandemic year. The sofi finalists represent our dynamic industry – exciting consumers and expanding retail offerings around the world.”


The sofi Awards are open to members of the Specialty Food Association, a not-for-profit trade association with specialty food industry members across the U.S. The awards have been given each year since 1972.

The company’s philosophy about Aphrodite Goat halloumi is to showcase traditional Shepherds cheese handmade in Cyprus. Using Cypriot free roaming goats milk and traditional cheese-making methods, the company’s inspiration and focus is making artisan handmade halloumi available to consumers.


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